A hunter green was chosen as the primary logo colour because of it’s symbolism. Green represents growth and life.
A strong, geometric typeface was picked to match the weight and style of the symbol.
Logo Mark & Wordmark:
Used separate for various applications such as social media. (see examples)
Main Logo Lockup – To be used as a badge would
Main Logo Lockup when badge doesn’t work (ex. square inside a circle.. see insta)
To be used for web see example (align left only)
TYPOGRAPHY & COLOUR
LOGO TYPOGRAPHY INFO
TYPEFACE USED – OSWALD MEDIUM
ABOUT: Oswald is a google font, which means it is a free open source font which can be used for print
USEAGE: Please reserve the use of Oswald to the logo only. By reserving the use of Oswald for the logo only you are ensuring that it will stand out from your header and body text.
Try pairing the typeface with a secondary font that compliments the look and feel of your logo, such as Proxima Nova or Roboto (Regular not Condensed).
LOGO COLOUR INFO
LOGO COLOUR RULES:
The logo should only ever appear in the two colours listed here.
CMYK: 69 52 96 58
RGB: 51 60 25
CMYK: 00 00 00 00
RGB: 255 255 255
File Usage Guide: Quick Reference
EPS – best format for print (vector based)
PNG – graphics and small files for web (transparency)
SVG – light file for web / retains quality at small sizes
JPEG – web or print (BUT has background – so only green on white is included here) TIFF – (not included) there are better options for print and web.
AI – is included in case somewhere down the road you need Tiff format for something or you need to resize etc.
Also included is favicon files.
Read this to learn more: http://www.smartimage.com/whats-the-difference-between-gif-png-jpeg-and-tiff/