Mini Brand Guide & Creative by:

Jennifer Bourne

hello@jennifer-bourne.com

jennybourne.ca

www.behance.net/jennifer-bourne

PRIMARY LOGO

The design is inspired by the ride’s topography and the physical divide of the mountain range. Mountains represent the overcoming obstacles and the goal of empowering at-risk-youth.

A hunter green was chosen as the primary logo colour because of it’s symbolism. Green represents growth and life.

A strong, geometric typeface was picked to match the weight and style of the symbol.

Logo Mark & Wordmark:

Used separate for various applications such as social media. (see examples)

Primary Logo:

Main Logo Lockup – To be used as a badge would

Secondary Logo

Main Logo Lockup when badge doesn’t work (ex. square inside a circle.. see insta)

Horizontal Logo

To be used for web see example (align left only)

APPLICATION EXAMPLES

TYPOGRAPHY & COLOUR

LOGO TYPOGRAPHY INFO

TYPEFACE USED – OSWALD MEDIUM

ABOUT: Oswald is a google font, which means it is a free open source font which can be used for print
& web.

USEAGE: Please reserve the use of Oswald to the logo only. By reserving the use of Oswald for the logo only you are ensuring that it will stand out from your header and body text.

Try pairing the typeface with a secondary font that compliments the look and feel of your logo, such as Proxima Nova or Roboto (Regular not Condensed).

LOGO COLOUR INFO

LOGO COLOUR RULES:

The logo should only ever appear in the two colours listed here.

HUNTER GREEN:

COLOUR INFO
CMYK: 69 52 96 58
RGB: 51 60 25
WEB: 333c19

RED 

COLOUR INFO
WEB: #ff0f00

ORANGE

COLOUR INFO
WEB: #ff9500

PURE WHITE:

COLOUR INFO
CMYK: 00 00 00 00
RGB: 255 255 255
WEB: ffffff

BRIGHT GREEN:

COLOUR INFO
WEB: #1f8500

BLUE

COLOUR INFO
WEB: #0d4865

LIGHT GREY

COLOUR INFO
WEB: #8e8e8e

DARK GREY

COLOUR INFO
WEB: #424242

File Usage Guide: Quick Reference

EPS – best format for print (vector based)
PNG – graphics and small files for web (transparency)
SVG – light file for web / retains quality at small sizes
JPEG – web or print (BUT has background – so only green on white is included here) TIFF – (not included) there are better options for print and web.
AI – is included in case somewhere down the road you need Tiff format for something or you need to resize etc.

Also included is favicon files.

Read this to learn more: http://www.smartimage.com/whats-the-difference-between-gif-png-jpeg-and-tiff/